How Apple’s Stock Reacts to New Product Announcements



As those of you who frequently visit ChartYourTrade are aware, I am fairly active in social media.  There’s a lot of great content out there and some very interesting content was shared today by @StockTwits on Twitter by @sobata416 on “How Apple’s Stock Reacts to New Product Announcements.”  An image of the tweet is below…


I thought it would be extremely interesting to take a similar look at how Apple’s Stock React’s to Product Announcements but within the context of the market environment at the time.  

Through the magic of MarketSmith’s back date feature, we can easily see exactly how the charts looked at the time the products were launched, what traders of the stock were facing at the time, as well as what sort of market environments they had to contend with as well.


Each chart below is a weekly chart (each price bar is a week’s worth of activity).  The date of the product release is marked both on Apple’s chart as well as the chart of the Nasdaq.  To stay in step with @sobata416’s post, each chart ends exactly 12 months from the product launch…with the exception of today’s iWatch release of course.



Interestingly each product was released while the Nasdaq was fairly weak…  


It’s yet to be seen what happens to Apple’s stock or the market from here.  However, the market environment so far is among the most favorable it has been during Apple’s numerous product launches.  


Apple Releases the iMac 5/6/1998AAPL Weekly 05-06-1999 Nasdaq Weekly 5-6-99


Apple Releases the iPod 10/23/2001AAPL Weekly 10-23-2002 Nasdaq Weekly 10-23-2002  


Apple Releases the iPhone 01/09/2007AAPL Weekly 01-09-2008

Nasdaq Weekly 01-09-2008 


Apple Releases the iPad 01/27/2010AAPL Weekly 01-27-11Nasdaq Weekly 01-27-11


Apple Releases the iWatch 09/09/2014AAPL Weekly 9-9-14 Nasdaq Weekly 9-9-14

As always, nothing mentioned here should be considered as recommendations to buy, sell, or hold anything.  The notes and analysis presented here are for educational and demonstrative purposes only.  All charts are provided courtesy of MarketSmith.

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