How Apple’s Stock Reacts to New Product Announcements




As those of you who frequently visit ChartYourTrade are aware, I am fairly active in social media.  There’s a lot of great content out there and some very interesting content was shared today by @StockTwits on Twitter by @sobata416 on “How Apple’s Stock Reacts to New Product Announcements.”  An image of the tweet is below…


I thought it would be extremely interesting to take a similar look at how Apple’s Stock React’s to Product Announcements but within the context of the market environment at the time.  

Through the magic of MarketSmith’s back date feature, we can easily see exactly how the charts looked at the time the products were launched, what traders of the stock were facing at the time, as well as what sort of market environments they had to contend with as well.


Each chart below is a weekly chart (each price bar is a week’s worth of activity).  The date of the product release is marked both on Apple’s chart as well as the chart of the Nasdaq.  To stay in step with @sobata416’s post, each chart ends exactly 12 months from the product launch…with the exception of today’s iWatch release of course.



Interestingly each product was released while the Nasdaq was fairly weak…  


It’s yet to be seen what happens to Apple’s stock or the market from here.  However, the market environment so far is among the most favorable it has been during Apple’s numerous product launches.  


Apple Releases the iMac 5/6/1998AAPL Weekly 05-06-1999 Nasdaq Weekly 5-6-99


Apple Releases the iPod 10/23/2001AAPL Weekly 10-23-2002 Nasdaq Weekly 10-23-2002  


Apple Releases the iPhone 01/09/2007AAPL Weekly 01-09-2008

Nasdaq Weekly 01-09-2008 


Apple Releases the iPad 01/27/2010AAPL Weekly 01-27-11Nasdaq Weekly 01-27-11


Apple Releases the iWatch 09/09/2014AAPL Weekly 9-9-14 Nasdaq Weekly 9-9-14

As always, nothing mentioned here should be considered as recommendations to buy, sell, or hold anything.  The notes and analysis presented here are for educational and demonstrative purposes only.  All charts are provided courtesy of MarketSmith.


Here are more articles you may like

Claim Your Free Guide Today

Give us your email and we will give you the tools to change your life. 


Learn about Early Entry Points & much more...

© ChartYourTrade | Contact us:

Disclaimer: All communication from ChartYourTrade is general in nature and for educational and general informational purposes only. Under no circumstance should it be considered personalized investment advice. All our work is general in nature and not specific to any one person. All the information on this site and/or that originates from us, or any of our partners or affiliates, is for educational and informational purposes only and is NOT a recommendation to buy or sell anything. To avoid any conflicts of interest, we do not have a working relationship with any of the companies mentioned in our work. Furthermore, we may have a long, short, or no position in any, or all, of the names that appear in our work and they may change at any time without notice. Investing and trading in capital markets or using margin carries a high level of risk and may not be suitable for all investors. Leverage can work against you as well as for you. Before you decide to invest or trade in capital markets you should carefully consider your investment objectives, level of experience, and risk appetite, among other factors. The possibility exists that you could sustain a loss of some, all, or more of your initial investment and therefore you should not invest money that you cannot afford to lose. You should be aware of all the risks associated with capital markets, investing/trading, and seek specific investment advice from an independent financial advisor and other professionals. Remember all the information we provide is for educational and general informational purposes only and is subject to change without notice.

Charts and Data are courtesy of MarketSmith Incorporated. Join MarketSmith here.

Terms of Service